On July 20, the Nara City Council election wrapped up as scheduled. Among the 39 open seats, Hezuma Ryu, a 34‑year‑old former “nuisance YouTuber,” secured a win as an independent newcomer. Best known for his viral videos confronting foreign tourists who mishandled deer in Nara Park, his victory has ignited nationwide curiosity: why did voters favor such a controversial figure?
🦌 From Viral Rants to Victorious Ballot
Ryu first gained attention by patrolling Nara Park, filming tourists feeding deer anything other than official “deer crackers” and shaming offenders—often without blurring their faces. These confrontations went viral, painting him as the defender of local wildlife. That new, reform‑minded image, combined with his notoriety, shifted quickly from scandal‑hunter to self‑styled “local hero.”
Promises That Echoed Voters’ Concerns
During his campaign, Ryu emphasized:
- Protecting Nara’s deer from irresponsible wildlife tourism.
- Opposing foreign land acquisitions, specifically solar farms, citing preservation of scenic and cultural landscapes.
- Proposing free school lunches to support local children.
- Leveraging influencer networks to boost tourism and stimulate local festivals.
He also pledged to be an accessible councilor—encouraging direct messaging, open meet‑ups, and on‑site responses to citizen issues.
What the Election Reveals About Modern Politics
- Name recognition trumps deep policy
With 39 seats available, many voters cast ballots for people they recognized. In local elections, visibility equals viability—and viral fame can become a ticket into public office. - Performance politics in action
Ryu’s shocking yet compelling park patrols served as political theater. Through dramatic videos, he signaled a personal “transformation” narrative: the internet troll who became a public protector. - Trusting change over credentials
Despite a criminal past—including theft and mischief charges (with suspended sentence)—many residents were swayed by what seemed like genuine reform. It shows how emotional appeal can override background scrutiny.
Potential Impact—Hopeful or Alarming?
- On the positive side, Ryu could channel his online presence into civic engagement—raising awareness on public behavior, tourism etiquette, and making council work more approachable.
- On the cautionary side, his confrontational style raises concerns about divisiveness. Already criticized by some fellow councilors for racially charged outbursts against tourists, his theatrical tactics may lead to brand damage for Nara and polarize residents.
My Two Cents 🤔
Ryu’s election is a cultural barometer: an era when attention is currency, and political capital follows media fame. The challenge now is whether he can pivot from performative activism to responsible governance, honoring both the community’s values and democratic norms. His first months in office will be a test: will he deliver on tangible municipal policies like youth welfare and ecological protection—or rely solely on viral antics?
Coming Up Next
- Following his first council meetings: can Ryu translate promises into action?
- Will his style push other candidates toward spectacle over substance?
- How will Nara’s tourism sector respond if local diplomacy becomes more confrontational?
