Okinawa’s tropical landscape has long been a draw for beach lovers and cultural explorers. But now, the island is aiming to become Japan’s next big entertainment destination with the long-awaited opening of JUNGLIA, a jungle-themed amusement park that officially launched on July 25, 2025. Built deep in the northern rainforest of Okinawa’s main island, this ambitious project raises a bold question: Can JUNGLIA become a rival to Universal Studios Japan?
Let’s explore the park’s unique attractions, facilities, potential strengths, and possible pitfalls — and whether it truly has what it takes to succeed.
🎢 What is JUNGLIA?
JUNGLIA is a massive 60-hectare theme park located in the lush Yambaru area of Okinawa. Designed as an immersive “jungle kingdom,” the park blends entertainment with natural beauty, offering a mix of high-adrenaline rides, immersive safari adventures, family-friendly shows, and luxurious spa experiences — all surrounded by tropical forest.
It currently features:
- 22 attractions
- 15 restaurants and cafes
- 10 shops and retail areas
- One of the world’s largest spa zones
- A hot-air balloon viewing experience
- On-site luxury accommodation options
🦖 Highlight Attractions
Here are some of the experiences guests can enjoy:
- Dinosaur Safari: Ride an open-air buggy through dense jungle trails while being chased by realistic, life-sized dinosaurs like the T-Rex. This thrilling experience gives “Jurassic Park” vibes — without the Hollywood branding.
- Finding Dinosaurs: A gentler, interactive adventure where children and families search for baby dinosaurs with the help of a guide. Think of it as a dinosaur-themed treasure hunt through the forest.
- Yambaru Friends Live Theater: A live character show featuring original Okinawan mascots like a talking Shisa (lion-dog statue) and a friendly Yanbaru rail bird. It’s a hit with kids and delivers a regional flair rarely seen in major theme parks.
- Horizon Balloon: A massive tethered hot-air balloon that lifts visitors up for panoramic views over Okinawa’s forested hills and distant ocean.
- Thrill Zone: Rope walks, zip lines, gravity drops, human catapults, and a “bungee glider” ride through the trees. These outdoor activities blur the line between a theme park and an adventure course.
- Spa JUNGLIA: Featuring the world’s largest infinity pool, jungle-view saunas, natural hot springs, and even a cave bath, this luxurious facility is a destination in itself — and can be enjoyed without entering the amusement park section.
🎟️ Ticket Info (as of July 2025)
| Ticket Type | Adult | Child |
|---|---|---|
| 1-Day Park Pass | ¥6,930 | ¥4,950 |
| Spa Only | ¥2,640 | ¥1,540 |
| Combo Pass (Park + Spa) | ¥9,570 | ¥6,490 |
Visitors should note that spa access is not included in the regular park pass. Combo tickets or spa-only options are available separately. Some thrill rides also have age or height restrictions.
🚗 Access and Transportation
JUNGLIA is located about 1.5 hours from Naha Airport by car. Shuttle buses are also available from central Okinawa locations and some hotels in the Nago area. However, visitors staying in the southern part of the island may find the commute long unless staying overnight nearby.
🏝️ Strengths of JUNGLIA
- Natural Immersion
Unlike city-based parks like Universal Studios or Disneyland, JUNGLIA offers an authentic tropical setting. The surrounding rainforest enhances every attraction — making even simple walks through the park feel like part of the adventure. - Unique Concept
Instead of relying on global IPs (Harry Potter, Minions, etc.), JUNGLIA has crafted an original world with its own characters and storyline. This sets it apart and opens the door to unique Okinawan storytelling and culture. - Relaxation + Excitement
The combination of thrill rides and a world-class spa makes this park attractive to both families and adult couples. You can ride a dino coaster in the morning and then unwind in a hot spring by sunset — all in one ticket. - Seasonal Potential
Thanks to Okinawa’s mild winters and long summers, the park could attract visitors year-round, unlike other parks that slow down during colder months.
⚠️ Potential Challenges
- Remote Location
Accessibility is a double-edged sword. While the remote forest offers immersion, it could deter day-trippers from southern Okinawa or Japan’s mainland without proper transport options and accommodations. - No Global Brand Power
Without blockbuster movie franchises or cartoon characters, JUNGLIA may struggle to attract international tourists used to Universal or Disney experiences. - Scale
At 60 hectares, JUNGLIA is significantly smaller than Universal Studios Japan or Tokyo Disneyland, which might affect visitor capacity and long-term expansion plans. - Repeat Visitor Challenge
How will JUNGLIA keep guests coming back? Themed events, seasonal festivals, and expansion plans will be critical to prevent it from becoming a “once-is-enough” destination.
🔮 Will It Succeed?
JUNGLIA isn’t trying to be Universal Studios — and that may be its strength.
Rather than competing on scale and Hollywood clout, it offers something unique: a deeply immersive, nature-based theme park that taps into Okinawa’s identity. It appeals to travelers seeking adventure and serenity, offering a complete “power vacation” in one spot.
Its success will depend on:
- Consistent marketing beyond Okinawa
- Seasonal events that keep locals and repeat visitors engaged
- Collaboration with hotels, airlines, and Okinawa’s tourism board
- Possibly expanding attractions over the next few years
If it plays its cards right, JUNGLIA could very well become Okinawa’s new flagship destination — not a “second USJ,” but something entirely new.
✈️ Final Thoughts
If you’re planning a trip to Okinawa in the near future, JUNGLIA deserves a spot on your itinerary. Whether you’re chasing dinosaurs through the jungle, floating above the treetops, or soaking in a rainforest-view hot spring, it’s an unforgettable fusion of thrill and tranquility. 🌿🌞
